As a business owner, driving customers to your store is vital. Getting foot traffic in your door is especially important for business owners who do not have an online shopping component. These “brick-and-mortar” stores need to balance having an online advertising presence without having online sales. One of the most important parts of an online presence for these companies is search engine optimization, or SEO.
SEO is the strategy businesses can use to ensure that customers find them in the search results of search engines such as Google or Bing. Consumers are increasingly using the Internet for more and more tasks, from grocery shopping to buying shoes. As more tasks are taken to the Internet, it becomes even more important for businesses to be found in online searches.
This is true for businesses seeking to advertise a specific location. Local SEO is a key piece of the puzzle for these local businesses. When a consumer searches for a product or service, they often wish to find a nearby location where they can buy the product or service. Local SEO helps businesses strategize their online presence so they rank for keywords that include their location.
Local SEO strategy also helps businesses create map listings that cooperate with search engines to ensure that a business is listed in a service such as Google Maps. Ultimately, local SEO helps consumers find your business online so they can visit your location. Local SEO is a key online marketing strategy to drive customers to your door.