Advertising has been changed dramatically by the Internet. It can be more challenging to get your message to potential customers, but it is also an exciting time in advertising because you can deliver a personal message to a very specific audience like never before. Video advertising is everywhere, and you need to make sure that yours stands out among the rest. Making your video advertising better is not always an easy prospect, but here are some tips to keep in mind:
- Start with a careful planning session. Everyone involved in the creation of your video advertising should be able to identify the central message and goals you wish to achieve.
- A personal message is more effective. Include yourself, your employees, and even your customers. Don’t rely on stock photos or video clips.
- Write a script and decide whose voice will be heard in the video.
- Think about your setting and lighting. Indoors is usually better because it is easier to control the lighting and noise of the surrounding area.
- Make sure that the people in your video are wearing clothing that will not be distracting.
Effective video advertisements are typically only about 30 seconds long, so you don’t have much time to make an impact. You should also include a call to action that features your contact information and maybe even a special offer or coupon to motivate potential customers to click-through to your website.
If you want to know more about video advertising, contact us! We are ready and waiting to help.