SEO stands for search engine optimization, and it is a crucial part of building an effective online presence for today’s companies. SEO can feel a little bit overwhelming to many business owners, which is why they often turn to outside agencies to help manage this part of their business. Just because you are a fantastic plumber doesn’t mean that you can build a website and attract attention to it effectively.
When you are planning for SEO, you need to keep your business goals clearly in your mind. What do you see as your assets and your liabilities? SEO sometimes gets a bad rap as “cheating,” but really, you are just doing what businesses have always done – trying to deliver a superior customer experience. The search engine is also trying to deliver a superior customer experience by offering the most relevant search results and information.
Here are some of the things search engines use to deliver their results:
- Content really is king. The theme, titles, text and descriptions of your website need to clearly communicate to the search engine and potential customers what your company is all about.
- Search engines also evaluate the speed and performance of your site.
- What is the user experience and bounce rate of your website? Do people find what they are looking for or keep looking?
Because SEO is more complicated than putting a few keywords in the right places, it is a good idea to consult with SEO professionals to improve your online presence. They can also help you establish your business on different platforms while using consistent domain names and aesthetics so you deliver a clear message to potential customers.